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Who we are

Elite performance coaching that goes beyond the gym

When you train like an athlete, you feel like an athlete

At All In Fit, we believe that if your profession has demands of an athlete, you should train like an athlete, too. Our Austin-based team of performance coaches train clients using a pro athlete’s mindset, helping them reach their goals in business, fitness and life.

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The Foundation of All In Fit

Marlon has been an athlete all his life. He grew up in San Antonio, Texas and excelled in both basketball and football throughout primary schooling. He then accepted a full ride to St. Mary’s University on a basketball scholarship. He earned a school record for most blocks in a season. After that, he took his talents to football at The University of Texas at San Antonio where he played defensive end and recorded the third-highest single-season sack total in school history.

Pro recruiters began to take notice. In 2014, Marlon was offered a contract with the Ottawa RedBlacks for their inaugural season in the Canadian Football League. As a starting defensive end, Marlon helped take the RedBlacks to the CFL’s Grey Cup. Following his career in the CFL, the Alliance of American Football offered him a contract to play in the United States. Shortly after signing, a major back injury brought his three-year pro career to a halt.

 As he entered the business world, Marlon maintained his standards of personal excellence: he continued his athletic-based training, focus on recovery, and commitment to his routines. As he and his colleagues faced high pressures and long hours, Marlon noticed that the habits he developed during his athletic career gave him an advantage: higher energy levels, more focus, and better structure to the day. 

 With the realization that everyone could benefit from the athlete routine, All In Fit was born. Pro athletes have access to all of the resources that keep their bodies and minds primed, right at their fingertips. With All In Fit, you can too. 

Find Your Competitive Edge

What’s the difference between performance coaching and personal training?

With a performance coach, you get so much more than personal training. We believe that the gym is the preparation, not the performance. With that, we dive into why you've set your specific fitness goals, and then work with you to build the lifestyle that translates to every part of your day.

What are pro athlete-style workouts, and how will they benefit me?

We know that basic exercises don’t always keep you engaged or translate to your lifestyle. That’s why our programs provide the same kind of stimulating, full-body workouts that keep pro athletes at the top of their game. Along with strength and endurance, we focus on mobility and functional movements.

How am I treated like a professional athlete?

Elite athletes have an elite support structure. Advanced workouts. Emphasis on recovery. Nutrition tailored to your body. Fine-tuned strategies for every aspect of performance. With All In Fit, you get that same level of commitment.

How does All In Fit go beyond the gym?

Our coaches work with you to develop strong habits in your workouts and your workday, so you can achieve the success you want on and off the clock. You can access coaching calls and habit reminders to provide support outside your workouts.

How is your coaching made for business professionals?

Just like a pro athlete, you’re in the business of performance. Unlike a pro athlete, you don’t have an off-season. Our programs are designed to work in sync with your lifestyle, keeping you fit and focused.

Does All In Fit ONLY work with business professionals?

Our only prerequisite is your readiness to commit to yourself. If you are ready to improve your performance and gain back time, energy, and focus, you have what it takes to be an athlete.

Question about the truck

The All In Fit mobile app integrates lots of other popular health and fitness apps, including MyFitnessPal, Fitbit, Apple Health and Withings. Open your app to check the complete list of available integrations.

How is All In Fit virtual coaching different from every other fitness app?

Our app is more than a downloadable fitness plan. It comes with accountability and support from a performance coach to keep you on track. Your program is customized to your goals, and you get check-in calls and adjustments as you progress.
Meet your All In Team
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Marlon Smith

Founder, CEO

Marlon Smith formed All In Fit in 2019 when he saw an opportunity to utilize his background as a pro athlete to coach the same skills and mindsets with business professionals. He currently coaches virtually and in person with anyone who is ready to take their performance to the next level.

Marlon has been an athlete all his life. He grew up in San Antonio, Texas and excelled in both basketball and football throughout primary schooling. He then accepted a full ride to St. Mary’s University on a basketball scholarship. He earned a school record for most blocks in a season. After that, he took his talents to football at The University of Texas at San Antonio where played defensive end and recorded the third-highest single-season sack total in school history.

Pro recruiters began to take notice. In 2014, Marlon was offered a contract with the Ottawa RedBlacks for their inaugural season in the Canadian Football League. As a starting defensive end, Marlon helped take the RedBlacks to the CFL’s Grey Cup. Following his career in the CFL, the Alliance of American Football offered him a contract to play in the United States. Shortly after signing, a major back injury brought his three-year pro career to a halt.

Marlon had the choice to give up. However, he noticed that the routines he developed during his professional career kept him active and motivated in every area of his life. Marlon quickly realized that anyone can benefit from his training regimen.

“I began to see performance coaching as a way to help others improve their energy, motivation and level of fitness. In short: everybody can be an athlete.”

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Christianna Goldman

Head of Operations

Christianna is the compass to our road map. Her direction, guidance, and alignment turn the ALL IN FIT vision into a working reality. She manages our projects and procedures. In addition, she designs our content and handles client communications.

Christianna has a diverse professional background. She graduated from The University of Texas at Austin with a Bachelor’s degree in Public Relations and two business certificates. She has worked in event coordination and management, digital marketing, and in the legal industry. This combination of experiences has refined her creative eye and analytical mind. She is our master organizer, planner, and executor.

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Nathalie Gotana

Member Services Specialist

Nathalie has a Bachelor of Science degree in Business Systems and Technology Management. Her professional career consists of technical and administrative expertise. Prior to joining All In Fit, Nathalie worked in Sales and Logistics for a tech company, then moved to a major telecom company where she completed eight years on the Quality Assurance & Rollout Control team handling Internal Operations Support, Process Implementation, Oracle ERP Management, and Budgeting.

Nathalie has experience interacting with internal and external clients, and has proven strong attention to detail and customer service skills.

Coaching staff

Steve Coachwell

Steve is a certified performance coach with more than 15 years of experience.

Nia Worthington

Nia is a certified performance coach and former Olympic sprinter.
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